4 Marketing Analytics Trends That Are Shifting Power Back To Brands

Since the Internet’s infancy, consumers have been gaining power and control over the purchasing process. Armed with unprecedented amounts of information and enabled with new digital technologies, they’ve experienced a giddy generation of greater control. For marketers, this changed everything. Instead of calling the shots, they found themselves dodging bullets. But there’s a major shift underway. Even as consumers continue to exert unprecedented control of purchasing decisions, power is swinging back toward marketers, with a nudge from technology and analytics that play a new and larger role in the middle. Here’s why....